Fitness4EveryBody Expands Partnership with Inova VIP 360 to Loudoun County

(McLean, VA) May 10, 2018 — Concierge medical practices, with their smaller doctor-to-patient ratios and more personal approach to care, have consistently grown over the past decade. Beginning this month, Fitness4EveryBody (Fit4EB) will expand its role as the exclusive provider of trainers and health coaches to the Inova VIP 360 Lansdowne concierge medicine program.

A recent Forbes article notes that patient demand has sparked an increase in the number of concierge medicine practices in the United States. Even national names such as Cleveland Clinic have opened such practices. The Inova VIP 360 program has been in existence for 8 years, and in that time has grown from a single site to four, now serving a total of about 3800 patients. The various sites allow patients from all of Fairfax County, and now Loudoun County, to access this model of care.

With Inova VIP 360, every annual physical includes not only a comprehensive exam, in-depth body composition analysis, and consultation with a doctor, but also a session with a trainer to focus on practical ways to improve general health, lose weight, and increase physical fitness. Since the inception of the VIP 360 program, Fit4EB fitness professionals have worked alongside the doctors and nurses of VIP 360 to provide patients with customized exercise programs, nutrition strategies, and wellness advice.

One of the biggest advantages of VIP 360 for patients is that the trainers maintain close communication with the doctors, allowing for a personalized level of care not available in most traditional medical practices. “Because our trainers have access to the patients’ health history and current health concerns- everything from cholesterol levels to osteoarthritis- we can be sure that we are offering advice that fits their needs,” says Pilar Lorca, Fit4EB’s owner and CEO.

Inova VIP 360 Concierge Medicine has offices in Fairfax, Fair Oaks, Springfield, and Lansdowne. For more information, please visit

Fitness4EveryBody, LLC is a fitness and wellness company based in McLean, Virginia. Fit4EB offers personal training, nutrition coaching, corporate wellness programs, fitness center design and management, and massage therapy. For more information, visit